How to Improve Your Podcast SEO

April 1, 2020

By Alison Osborne | January 2020

Podcasts are a unique medium when it comes to optimizing SEO. Since they’re audio-based, podcasters have had to get creative in the ways that they increase their series searchability. 

Podcast Motor made a list breaking down how to improve your podcast’s SEO. Here are a few of our favourites: 

1) Podcast Keywords

Choose a keyword to be associated with every episode and then use it in the episode’s title and description. This will boost that episode’s searchability on Google and other search engine platforms. The reason why we say to just choose one is to make sure you don’t keyword stuff your podcast and have it end up negatively impacting your SEO. 

2) Podcast Blogs.

Transcribe your episode and create a blog post out of it to accompany your podcast. This is incredibly helpful when it comes to boosting your SEO and it’s also a really simple way to get another piece of content for your series. Add the blog to your website and other third-party distributors like Medium to increase visibility. 

3) Social Media.

Post consistent content on your podcasts social media channels whether it’s sharing your latest episodes, posting relevant articles that relate to your series topic, or engaging with audiences on the platform. Just ensure that you and your podcast are relevant on different social media channels since Google will take that into account when ranking podcasts. 

Another one that we want to add is to collaborate! Collaborate with other podcasts and content creators to promote each other’s series. Link to each other’s content and also promote it across your social media channels. 

Other SEO News

Voice is nothing new, but in 2020, it’s set to change the way that listeners are finding podcasts. As devices like Google Home and Alexa grow in popularity, expect a new wave of listeners searching and listening for new podcasts through these devices. The key here will be to learn how to tailor your discoverability to voice-enabled devices.

Google has also announced that “in the coming months, we’ll begin including podcasts in Google Search results so you can listen to podcasts directly from the search results page or save an episode for later.” The look of this will be very similar to how videos are currently indexed in Google when they have their own slider, podcasts will look like this too. 

Google is also increasing its ability to pinpoint specific timestamps in a podcast that are relevant to a user’s voice enquiry thanks to its natural language processing. This will be a game-changer for a listener’s experience if they’re able to filter to the relevant portions of a podcast based on their search rather than having to listen to an entire episode. 

For podcasters, this means to ensure that you’re speaking clearly in your podcast and the audio quality is high. Also placing a focus on creating valuable and interesting content for your listeners (which should be your focus anyways) will always help your series in its SEO ranking. 

Platform
Price
Pro’s
Con's
Anchor

Free

  • Easy to use
  • Automatically distributes your podcast to major platforms.
  • Embed media player.
  • Great if podcasting is a
    side hobby
  • Very basic editing
  • Since it’s a free tool, you don’t have full control over the monetization of your podcast.
  • Not the right platform for people taking podcasting seriously
Buzzsprout

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

  • Very user-friendly
  • Caters to both long term and beginner podcasters
  • Advanced analytics
  • Easy distribution of your episodes
  • They measure their size requirements to hours not megabytes
  • Bonus: get a free $20 Amazon gift card when you sign up for any paid hosting plan!
  • Advanced features like dynamic ad insertion need some work
Libsyn

$5/month for Monthly Storage 50mb

  • Oldest podcast hosting site.
  • Easy distribution to major platforms and great for scaling once your podcast gets bigger.
  • Hosted over 35,000 podcasts.
  • An iTunes Podcast partner.
  • Allows you to publish your podcast to specific directories.
  • Embed media player.
  • Price is based on storage
  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point
Podbean

Unlimited audio package: $9/month

Storage space:

Unlimited

  • Great support & customer service features
  • Unlimited audio.
  • Pages are easy to customize
  • Can schedule podcast release dates.
  • Easy to use.
  • Uploads and changes to podcast titles and/or descriptions are automatic to Spotify.
  • Embed media player.
  • Simple Analytics
  • Analytics aren’t as advanced as other platforms
  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
  • The process to send a podcast to iTunes is more tedious. But, you will still be able to get on the platform.
Blubrry

Classic

$5/month

Monthly Storage

50mb

  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.
SimpleCast

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
  • Dynamic insertion for podcast ads or edits.
  • Incredibly detailed analytics including number of episodes completed and listener location tracking.
  • Embed media player.
  • Easy to use.
  • Great distribution! Easy access to all major podcast platforms.
  • Customizable podcast
    website.
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!