How to Upload Your Podcast to Apple Podcasts

Apple Podcasts (formerly iTunes) is an extremely important place for your podcast to be available to potential listeners because of the sheer number of people who use the native Apple app to discover and listen to content. The bottom line is if you want your podcast to reach more listeners and grow quickly, then you need to ensure you upload your episodes on Apple Podcasts.‍

December 14, 2019

Apple Podcasts (formerly iTunes) is an extremely important place for your podcast to be available to potential listeners because of the sheer number of people who use the native Apple app to discover and listen to content. The bottom line is if you want your podcast to reach more listeners and grow quickly, then you need to ensure you upload your episodes on Apple Podcasts.

Fortunately, it’s a piece of cake to get setup. In this blog post we will be breaking down the steps on how to upload your podcast episodes on Apple Podcasts.

Step 1: Meet Apple's Podcast Requirements

The first step to getting your podcast uploaded to Apple Podcasts is ensuring that your content meets Apple’s podcast requirements. Apple has listed the specifics of what it needs in order to upload your podcast content on their platform.

In terms of the criteria that your podcast needs to meet, it starts with your podcast artwork. Apple has specific requirements for this. For example, the size of your podcast cover art needs to be a square shape; minimum 1400 x 1400 pixels and maximum 3000 x 3000 pixels with 72 dpi resolution. The file type needs to be either JPEG or PNG. The cover art must be original and can’t contain any of the following: blurry,misaligned, mismatched, or pixelated images. Explicit language, placeholder images, and references to illegal drugs, profanity, or violence are also prohibited.

Besides the restrictions to your podcast artwork, Apple also has an extensive list of content requirements for what kind of content within your episodes are acceptable. Read these carefully, so you ensure your podcast episodes meet the content criteria.

Also, ensure the metadata requirements are complete. Apple outlines how you can fulfill these requirements here. They outline best practices for metadata, which can affect whether your podcast shows up in relevant searches, and how likely users are to subscribe to your podcast.

Step 2: Use a Podcast Hosting Website

Remember, your podcast episodes need to be stored somewhere on the internet. That’s where your podcast hosting service comes in. Typically, you will need to pay for a subscription to one of these hosting services and there are various options to choose from. Check out our article on the best podcast hosting websites to use. You don’t need to choose a very expensive option, but in order to have an RSS feed which is what distributes your podcast episodes to various platforms such as Apple Podcasts, you will need to have your podcast episodes stored on the internet using a podcast hosting website.

Once you choose your podcast hosting platform,they will provide you with an RSS feed URL. Use the guide your podcast hosting service gives you to retrieve this URL. The next step will explain how to submit your podcast RSS feed URL to Apple Podcasts. You will need this URL to be submitted for your podcast to show up on Apple Podcasts.

Step 3: Submitting your Podcast to Apple Podcasts

The last step is submitting your podcast to Apple Podcasts. Use Apple’s dedicated podcast portal called iTunes Connect to submit your podcast. If you don’t already have an active Apple ID, you’ll first have to create one.

Once in the portal, ensure you enter your podcast details including your RSS feed address and click to validate. Once this is done, click the submit button.

After you submit your podcast to Apple Podcasts, you will need to wait anywhere between 24 hours to two weeks. You can monitor the status of your show on Podcasts Connect or Apple will email you to confirm that your podcast is under review and provide another link to your active podcast when it is published. If your podcast is rejected by Apple, go back to step one and review Apple’s podcast requirements to make sure your podcast complies with their list. 

Conclusion

If you want your podcast to be listened to by many people, then uploading it on Apple Podcasts is an absolute must. Apple Podcasts is one of the most popular platforms for people that like to consume content. We’ve made it super easy to get your podcast uploaded to Apple Podcasts, so add it to your list of things to do. To cover your bases, also make sure you upload your podcast content to Google Play, Stitcher, and Spotify.

Platform
Price
Pro’s
Con's
Anchor

Free

  • Easy to use
  • Automatically distributes your podcast to major platforms.
  • Embed media player.
  • Great if podcasting is a
    side hobby
  • Very basic editing
  • Since it’s a free tool, you don’t have full control over the monetization of your podcast.
  • Not the right platform for people taking podcasting seriously
Buzzsprout

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

  • Very user-friendly
  • Caters to both long term and beginner podcasters
  • Advanced analytics
  • Easy distribution of your episodes
  • They measure their size requirements to hours not megabytes
  • Bonus: get a free $20 Amazon gift card when you sign up for any paid hosting plan!
  • Advanced features like dynamic ad insertion need some work
Libsyn

$5/month for Monthly Storage 50mb

  • Oldest podcast hosting site.
  • Easy distribution to major platforms and great for scaling once your podcast gets bigger.
  • Hosted over 35,000 podcasts.
  • An iTunes Podcast partner.
  • Allows you to publish your podcast to specific directories.
  • Embed media player.
  • Price is based on storage
  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point
Podbean

Unlimited audio package: $9/month

Storage space:

Unlimited

  • Great support & customer service features
  • Unlimited audio.
  • Pages are easy to customize
  • Can schedule podcast release dates.
  • Easy to use.
  • Uploads and changes to podcast titles and/or descriptions are automatic to Spotify.
  • Embed media player.
  • Simple Analytics
  • Analytics aren’t as advanced as other platforms
  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
  • The process to send a podcast to iTunes is more tedious. But, you will still be able to get on the platform.
Blubrry

Classic

$5/month

Monthly Storage

50mb

  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.
SimpleCast

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
  • Dynamic insertion for podcast ads or edits.
  • Incredibly detailed analytics including number of episodes completed and listener location tracking.
  • Embed media player.
  • Easy to use.
  • Great distribution! Easy access to all major podcast platforms.
  • Customizable podcast
    website.
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!