International Podcast Day

September 30, 2020

In celebration of our favourite day of the year (International Podcast Day), we decided to ask everyone on our team why they love podcasting and what they’re currently listening to. Here’s what they said: 

Fatima Zaidi, Co-Founder & CEO 

Why Do You Love Podcasting? 

“Everyone consumes content in different ways. For some people it’s visual, for others it could be written but for me it’s audio. Podcasts have seen explosive growth over the last five years, which has only been magnified by the global pandemic. Podcasts are exceptionally attentive and massive audiences have prompted major multi-million-dollar deals this year alone, with Spotify acquiring Gimlet media for $200 million, and Pandora announcing an exclusive partnership with Serial. There’s no doubt that audio is influential, and it’s here to stay. Podcasting has solidified its place as a major broadcast and entertainment medium. I predict in the next 5-10 years every company will either have their own podcast and be advertising on one.” 

What Are You Listening to Right Now? 

  1. How I Built This
  2. Reply All
  3. Today Explained
  4. 1619
  5. Still Processing


Jay Roberts, Co-Founder & COO

Why Do You Love Podcasting? 

“I feel like I'm constantly learning something new (whether true or not...) when I'm listening to a podcast. I love the versatility of the medium. While I don't "listen on the go" so much these days, podcasts have helped me stay informed and feel connected throughout the COVID-19 pandemic.”

What Are You Listening to Right Now? 

  1. The Daily
  2. Around the NFL
  3. Pod Save America


Stacey Orth, Head of Operations 

Why Do You Love Podcasting? 

“I love podcasts because they’ve always provided an inclusive space for all different kinds of people to create, tell their stories and share their thoughts. In terms of how we consume media, podcasts are the future as they’re both timely and mobile. Unlike other media, you can consume podcasts anywhere— in your car, on a run or sitting at home.”

What Are You Listening to Right Now? 

  1. Even the Rich
  2. In Bed with Nick and Megan
  3. Still Processing


Stephanie Andrews, Head of Production 

Why Do You Love Podcasting? 

“I’ve always been drawn to podcasting as a convenient way to consume information. As an entrepreneur, I’m constantly on the hunt for new, relevant stories, but find I have little time to actually engage with them. Podcasting merges those two worlds together. I truly believe it is the future of human communications at a macro scale.” 

What Are You Listening to Right Now? 

  1. The Daily
  2. Overheard at National Geographic
  3. Under the Influence


Alison Osborne, Head of Marketing 

Why Do You Love Podcasting? 

“Podcasting is a medium honestly unlike any other and it’s really shown us its power over the last few years as it’s completely swept the content marketing space. Podcasts give us a level of convenience that just isn’t achievable for a lot of other mediums and I just love the fact that it’s given so many different voices the ability to be heard.” 

What Are You Listening to Right Now? 

  1. Where Should We Begin? With Esther Perel 
  2. The Cut 
  3. Other People’s Lives


Brittany Nguyen, Head of Sound and Technical Production

Why Do You Love Podcasting? 

“Podcasting has become a great medium during the pandemic to simply sit back and chill out. Whether it's listening to spicy sex stories from Call Her Daddy, to listening to Michelle Obama's soothing voice for 45 mins or hearing perspectives from all over the world. Especially during the pandemic, I found that podcasting connects the world. I'm able to find my community and open myself to new stories from across the world.”

What Are You Listening to Right Now? 

  1. The Michelle Obama Podcast 
  2. Radical Empathy 
  3. Ladies, We Need to Talk 


Rayne Laca, Digital Media Specialist

Why Do You Love Podcasting? 

“I love podcasts because I feel like I’m in my own secret world and it’s just me and the voice of a storyteller. It’s like having an intimate conversation with someone. I can tune in to any type of conversation I want and at any time during my day. To me, that’s invaluable.” 

What Are You Listening to Right Now? 

  1. The Receipts
  2. Ghibliotheque
  3. The Heart

Sarah Johnson, Content Strategy Manager 

Why Do You Love Podcasting? 

“Podcasts are one of the only things that can completely distract me from the dumpster fire that is 2020. I love being immersed into a place where I can learn new things, meet new people, and think about the world in a new way.”

What Are You Listening to Right Now? 

  1. Armchair Expert
  2. The Rewatchables
  3. An Oral History of The Office

Platform
Price
Pro’s
Con's
Anchor

Free

  • Easy to use
  • Automatically distributes your podcast to major platforms.
  • Embed media player.
  • Great if podcasting is a
    side hobby
  • Very basic editing
  • Since it’s a free tool, you don’t have full control over the monetization of your podcast.
  • Not the right platform for people taking podcasting seriously
Buzzsprout

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

  • Very user-friendly
  • Caters to both long term and beginner podcasters
  • Advanced analytics
  • Easy distribution of your episodes
  • They measure their size requirements to hours not megabytes
  • Bonus: get a free $20 Amazon gift card when you sign up for any paid hosting plan!
  • Advanced features like dynamic ad insertion need some work
Libsyn

$5/month for Monthly Storage 50mb

  • Oldest podcast hosting site.
  • Easy distribution to major platforms and great for scaling once your podcast gets bigger.
  • Hosted over 35,000 podcasts.
  • An iTunes Podcast partner.
  • Allows you to publish your podcast to specific directories.
  • Embed media player.
  • Price is based on storage
  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point
Podbean

Unlimited audio package: $9/month

Storage space:

Unlimited

  • Great support & customer service features
  • Unlimited audio.
  • Pages are easy to customize
  • Can schedule podcast release dates.
  • Easy to use.
  • Uploads and changes to podcast titles and/or descriptions are automatic to Spotify.
  • Embed media player.
  • Simple Analytics
  • Analytics aren’t as advanced as other platforms
  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
  • The process to send a podcast to iTunes is more tedious. But, you will still be able to get on the platform.
Blubrry

Classic

$5/month

Monthly Storage

50mb

  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.
SimpleCast

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
  • Dynamic insertion for podcast ads or edits.
  • Incredibly detailed analytics including number of episodes completed and listener location tracking.
  • Embed media player.
  • Easy to use.
  • Great distribution! Easy access to all major podcast platforms.
  • Customizable podcast
    website.
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!