Why Your Podcast Needs a Website

February 15, 2020

Introduction

Having a website for your podcast isn’t just a “nice-to-have” anymore. There are many reasons why you should consider investing in a website for your podcast. Websites can be a great touch point and first impression when you’re onboarding new listeners onto your show. They also help distribute your podcast, engage with your audience, and the content will help it get indexed by Google. Welcome listeners to your community by investing in a professional website with a big play button.

These days there are a lot of website builders on the market such as Wordpress, Squarespace, and Wix that can help you quickly and easily create a basic website for less than $200. Using Wordpress you can create a website in a weekend. This is a great option if you want to go the DIY route but have limited web design experience. However, the one downside of website builders is that they often have limits in terms of customizability.

If you have a vision for your website that you don’t want to compromise on, another option to consider is hiring an experienced web designer who can build a professional podcast website. From start to finish you’ll have input on how you want your website to look and feel to make it completely personalized to your taste. By having a customized and curated podcast website, your podcast automatically seems more professional, adding to its credibility.

Owning your content and brand

The main reason you should invest in a podcast website is so that you have full control over the content you’re creating. Unlike other podcast platforms you’ll have more flexibility with your own website. You not only control your own data, but also your brand. Include an embeddable player so that your listeners will also know that they can always go to your website to listen to your podcast. This can be more accommodating to those who may not be on any listening apps like Apple Podcasts, Spotify, etc.

Promoting your podcast

Another reason investing in a podcast website is important is to improve promotion. If you have a website then you can direct your listeners there, have them fill out a form, and add them to your email list. Once you have their email you can notify them when new podcast episodes are released. By adding blog content and posting it on your podcast website, this can help with your SEO rankings and make your podcast more discoverable. Google has been working on indexing the podcast content since 2019, allowing for podcast episodes to show up in search results. By including transcripts, blog posts, and other keywords throughout your podcast website this makes your podcast rank higher on the search results page. While it may not be the most common method, people are searching the web for podcasts that they may be interested in. Lastly, you can share links to your podcast website on social media platforms to further reach new listeners.

Monetizing your podcast

Building a website can help you monetize on your podcast. If you have a blog on your website, you can sell sponsored sections, sponsored posts, and have affiliate links in your blog posts. If your show accepts donations, then you can direct your audience to your website. That way listeners who want to support your show and keep it online can easily contribute.

Ready to get started?

A podcast website is worth the investment – whether you choose to build one yourself or hire a web designer. A podcast website allows you to fully own your content, makes podcast promotion easier and can make monetizing your podcast easier as well. Consider hiring one of our talented web designers who can help you get a professional podcast website live in no time.

Platform
Price
Pro’s
Con's
Anchor

Free

  • Easy to use
  • Automatically distributes your podcast to major platforms.
  • Embed media player.
  • Great if podcasting is a
    side hobby
  • Very basic editing
  • Since it’s a free tool, you don’t have full control over the monetization of your podcast.
  • Not the right platform for people taking podcasting seriously
Buzzsprout

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

  • Very user-friendly
  • Caters to both long term and beginner podcasters
  • Advanced analytics
  • Easy distribution of your episodes
  • They measure their size requirements to hours not megabytes
  • Bonus: get a free $20 Amazon gift card when you sign up for any paid hosting plan!
  • Advanced features like dynamic ad insertion need some work
Libsyn

$5/month for Monthly Storage 50mb

  • Oldest podcast hosting site.
  • Easy distribution to major platforms and great for scaling once your podcast gets bigger.
  • Hosted over 35,000 podcasts.
  • An iTunes Podcast partner.
  • Allows you to publish your podcast to specific directories.
  • Embed media player.
  • Price is based on storage
  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point
Podbean

Unlimited audio package: $9/month

Storage space:

Unlimited

  • Great support & customer service features
  • Unlimited audio.
  • Pages are easy to customize
  • Can schedule podcast release dates.
  • Easy to use.
  • Uploads and changes to podcast titles and/or descriptions are automatic to Spotify.
  • Embed media player.
  • Simple Analytics
  • Analytics aren’t as advanced as other platforms
  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
  • The process to send a podcast to iTunes is more tedious. But, you will still be able to get on the platform.
Blubrry

Classic

$5/month

Monthly Storage

50mb

  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.
SimpleCast

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
  • Dynamic insertion for podcast ads or edits.
  • Incredibly detailed analytics including number of episodes completed and listener location tracking.
  • Embed media player.
  • Easy to use.
  • Great distribution! Easy access to all major podcast platforms.
  • Customizable podcast
    website.
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!