Why Your Podcast Needs a Website

February 16, 2020

Introduction

Having a website for your podcast isn’t just a “nice-to-have” anymore. There are many reasons why you should consider investing in a website for your podcast. Websites can be a great touch point and first impression when you’re onboarding new listeners onto your show. They also help distribute your podcast, engage with your audience, and the content will help it get indexed by Google. Welcome listeners to your community by investing in a professional website with a big play button.

These days there are a lot of website builders on the market such as Wordpress, Squarespace, and Wix that can help you quickly and easily create a basic website for less than $200. Using Wordpress you can create a website in a weekend. This is a great option if you want to go the DIY route but have limited web design experience. However, the one downside of website builders is that they often have limits in terms of customizability.

If you have a vision for your website that you don’t want to compromise on, another option to consider is hiring an experienced web designer who can build a professional podcast website. From start to finish you’ll have input on how you want your website to look and feel to make it completely personalized to your taste. By having a customized and curated podcast website, your podcast automatically seems more professional, adding to its credibility.

Owning your content and brand

The main reason you should invest in a podcast website is so that you have full control over the content you’re creating. Unlike other podcast platforms you’ll have more flexibility with your own website. You not only control your own data, but also your brand. Include an embeddable player so that your listeners will also know that they can always go to your website to listen to your podcast. This can be more accommodating to those who may not be on any listening apps like Apple Podcasts, Spotify, etc.

Promoting your podcast

Another reason investing in a podcast website is important is to improve promotion. If you have a website then you can direct your listeners there, have them fill out a form, and add them to your email list. Once you have their email you can notify them when new podcast episodes are released. By adding blog content and posting it on your podcast website, this can help with your SEO rankings and make your podcast more discoverable. Google has been working on indexing the podcast content since 2019, allowing for podcast episodes to show up in search results. By including transcripts, blog posts, and other keywords throughout your podcast website this makes your podcast rank higher on the search results page. While it may not be the most common method, people are searching the web for podcasts that they may be interested in. Lastly, you can share links to your podcast website on social media platforms to further reach new listeners.

Monetizing your podcast

Building a website can help you monetize on your podcast. If you have a blog on your website, you can sell sponsored sections, sponsored posts, and have affiliate links in your blog posts. If your show accepts donations, then you can direct your audience to your website. That way listeners who want to support your show and keep it online can easily contribute.

Ready to get started?

A podcast website is worth the investment – whether you choose to build one yourself or hire a web designer. A podcast website allows you to fully own your content, makes podcast promotion easier and can make monetizing your podcast easier as well. Consider hiring one of our talented web designers who can help you get a professional podcast website live in no time.