The reason podcasts have become wildly popular is because they help keep listeners entertained while doing mundane tasks like brushing their cat or doing the dishes and they make the commute to the job they hate a little more bearable. In the age of productivity, absorbing as much valuable content as possible in a short span of time is a necessity, and podcasts fit perfectly into that picture. People can simply pop their earbuds in and get transported into a conversation about a topic they deem interesting, or get their daily dose of inspiration.
One of the most appealing aspects of podcasts is how easily anyone can create their own. It’s a democratic form of media, and you don’t have to be a big media giant to start one. Although large media companies have now developed their own podcasts, the market is still open to amateurs.
Creating a podcast doesn’t have to require a lot of money or work, which is a relief to most people. Learning how to start a podcast and edit one doesn’t have to be difficult, as it doesn’t require a lot of technical knowledge. An added bonus - the actual equipment required can easily be purchased inexpensively online.