Why Us?

  • Our executive team is made up of serial entrepreneurs, experienced marketers, and seasoned creative producers

  • We are one of a select few agencies that specializes in podcast marketing - so you can feel confident that we have what it takes to not only tell your brand’s story, but to help you reach and grow your audience in a meaningful way

  • We have a network of vetted freelancers we tap into for specialized asks so there's nothing we can't handle

Meet some of the brands we've worked with

case studies

Check out some of our work!

RBC Disruptors

RBC Disruptors is a podcast series focused on reimagining Canada’s economy through times of uncertainty and unprecedented change. It’s hosted by RBC SVP and former editor-in-chief of the Globe and Mail, John Stackhouse. The show features thought-provoking conversations with business and innovation leaders about planting the seeds of a new economy and building a better future through innovation and disruption.

Quill was brought on to conceptualize and produce the latest season of RBC Disruptors which focuses on rebuilding the economy as we grapple with the global COVID-19 pandemic.  John converses with leaders and innovators such as Sarah Davis, President of Loblaw, Jose Ribau, Cadillac Fairview’s head of innovation, and famous photographer Edward Burtynsky about reimagining key industries, utilizing digital to stay connected, and using augmented reality as a modern solution to traditional things such as tourism and education.

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Key highlights:

Quill saw an average of 30% audience growth month-over-month after beginning work on the podcast

RBC Disruptors ranked in the top 2 on Apple Podcasts in Canadian categories such as Business and Entrepreneurship for the first time alongside Tim Ferriss and Gary Vaynerchuk

Key highlights:

50% increase in downloads after one month of publishing new episodes

Listenership spanning 6/7 continents

The Marketer’s Journey

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives on the career journey they’ve taken and the buyer journey they set their customers on. Each week, host Randy Frisch speaks to a senior marketer to learn whether it was luck, hustle or a combination of the two that propelled them to their latest post. We then discover how they engage their current and future customers, exploring topics such as digital marketing, demand generation, account-based marketing, sales enablement and content experience.

Quill was brought on to lead production on this established podcast. The team quickly analyzed and refined the format, audio quality, and guest sourcing processes, doubling The Marketer's Journey's audience growth within one month of beginning to publish new episodes.

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Field Tripping

Field Tripping is a podcast produced in partnership with Field Trip Health, a company that uses legal, psychedelic enhanced therapies to treat depression and other illnesses. The podcast focuses on psychedelics, the people that use them, and what our renewed love affair with both says about who we are and where we’re going. Listeners can explore how psychedelics awaken new views on sex, science, business, fitness, life, and death in the lives of the influential and inspiring guests.

Guests include popular personalities like Humble the Poet, author Alex Ikonn, and Emmy award winning writer and producer Donick Cary.

Quill has been producing and marketing Field Tripping since its inaugural season. The show has seen steady growth, influenced by both organic channels and targeted podcast marketing tactics such as Spotify ads.

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Key highlights:

More than 8x industry standard for clickthrough on Spotify ads

30%-50% audience growth month-over-month

Key highlights:

266% audience growth over three months

Joyful Sundays

Joyful Sundays is a podcast series hosted by entrepreneur Jodi Kovitz, delivering weekly insights, inspiration, and tools to help you live a more conscious, connected, and intentionally meaningful life. Jodi has long been fascinated by the power of mindset and using hard moments to fuel growth. Jodi delves into the minds of some of the world’s most inspiring leaders to discover the keys to unlocking our best selves.

Quill leads the production and marketing of Joyful Sundays which has featured conversations with inspirational leaders and entrepreneurs like Arlan Hamilton, Michele Romanow, Michael Katchen and Sangita Patel.

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Mr. Open Banking

As the only podcast dedicated to open banking, Mr. Open Banking strives to be one of the key voices in the global open banking community. The goal of the show is to educate people on how the world of finance is being shaken up by open banking, ultimately giving them more ways to save their money, move money around and improve their financial well-being. To those building open banking, the show brings the unique perspectives of technology innovators, financial leaders and key influencers, as we aim to accelerate open banking’s continued evolution.

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Key highlights:

Ranked #5 on Apple Podcasts for Entrepreneurship

Steady 20-30% growth rate month-over-month

guide

How to Build a Podcast

Producing a podcast may not be as simple as it seems but Quill is here to support you every step of the way. Once you make the plunge and decide to join the crazy world of podcasting (congrats!) you still need to have a clear understanding of the goals and purpose of your podcast. For brands, you may be focusing on lead gen or marketing. If you’re an indie podcaster, maybe you’re trying to learn more about a certain subject. Or maybe it’s just for fun! There’s no wrong answer but it will determine where you go from here!

  1. Ideating - Based on your goals you need to identify your ideal listener profile and from there choose the best theme, concept, and overall structure to best reach this audience and get your message across.
  2. Creating - From here, things start to get really fun! You get to start building the bones of your podcast: selecting a name, designing cover art, and deciding the cadence of how often you will publish episodes.
  3. Planning your Episodes - From here you can start scripting and planning your episodes! Depending what format you choose for your podcast, episode planning could happen many different ways. This step might involve research, developing Q&As, or more detailed and specific scripting.
  4. Guest Coordination & Scheduling - If your podcast format involves guest speakers and interviews, remember that there is a ton of work that goes into tracking down guests and coordinating with them before the recording.
  5. Gettin’ Techy - Next comes all the fun techy stuff! Choosing the right hosting platform, the right equipment, recording or remote recording software, and setting up your website.
  6. Recording- It’s time to record your podcast! This might involve remote recording software and detailed tech set-up, or be as simple as recording at home on your laptop, but either way, sound quality and proper technical production can make or break a podcast, and it’s important to get it right.
  7. Editing- Editing your episodes can include anything from basic arrangement to mixing, mastering, music licensing, music composition, sound design, and more.
  8. Distributing- Once you’ve finalized your episode, there are a few more steps before you can get it live and publish your show on Apple Podcasts, Spotify, and Google Play!
  9. Marketing- Production is only half the work! The other half is marketing your show and making sure you’re driving people to your awesome podcast. Growing your podcast audience is tricky business but our podcast experts can guide you every step of the way.
  10. Analyzing- The best podcasters are always thinking about how to improve their show, and one way to do this is by analyzing data. When are your listeners tuning out of your show? What demographics are tuning in? Analytics are especially crucial if you’re looking to bring on sponsors or advertisers. Ask us how!
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We’d love to help you tell your story

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