By Senthurran Sivan | December 2018
Everyone loves a good video. Whether it’s catching up on the latest episode of your favourite Netflix series or chuckling at the Walmart yodel kid on Instagram. In a highly globalized world, more people are watching videos and that’s not changing anytime soon. It’s time to start capitalizing on video. Below I’ve outlined 5 reasons why your business should start increasing its video marketing tactics.
1. Boost Brand Recognition
Videos are an incredibly effective medium to show people who you really are as a business. In fact, 87% of online marketers are currently using video content in their digital marketing strategies (Forbes). A consistent voice, style, and colour scheme throughout your videos will allow people to associate them with your brand. It’s important to make sure that the style is in line with your other content, such as blogs or whitepapers, to maintain a cohesive image.
2. Create Connections
Videos are great for developing an intimate connection with your audience. You can use Instagram, Facebook Stories, or Snapchat to show real-time updates and a behind the scenes look at what you’re doing, which ultimately fosters a more personal connection with viewers. (Digital Marketing Institute)
A great example of a company that uses Instagram Stories is NASA. They’re great at coming up with fresh content unique to Instagram and using it to promote their other socials (Hootsuite).
3. Develop a High Brand Recall
Videos not only help customers get to know your brand, but they also help them remember it. In a study done by Forbes, it was discovered that 80% of customers remember a video they’ve watched in the last month.
Considering that 65% of the population are visual learners (neechamber.co.uk), using both visual and audio elements help significantly increase your brand recall.
Pro Tip: To help customers remember your videos, remember to keep your branding consistent with your other content.
Consumers want easy… because who doesn’t? And that’s exactly what videos give them. Videos give access to all the vital information consumers need to know about your product or service in just a few minutes.
It’s clear that consumers prefer video over text. According to Hubspot, where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.
If done right, videos are quick, engaging, entertaining, and great at helping consumers understand your product. In fact, more people consume explainer videos than you may think.
95% of people have watched an explainer video to learn more about a product or service and 97% of marketers say video has helped increase user understanding of their product or service (Hubspot).
Put simply, customers desire a simple, easy source of information. Explainer videos fill that demand.
5. Skyrocket Conversions
Videos are a great tactic to increase your conversions. According to Social Media Today, 90% of consumers say videos can help them make buying decisions. Whether it’s an explainer video, an interview, or product demos, a short, sweet video is definitely worth more than a thousand words.
It’s been proven that 65% of business decision-makers visit a website after viewing a branded video (Forbes). This stats speaks for itself. Clearly videos are key to unlocking your conversion rate.
Quick Tip: Putting a video on your landing page is a great way to immediately draw in viewers with minimal effort on their part, which has been shown to increase conversion rates by 80% (Insivia).
So Why Video?
As digitization continues, trends show that more people are watching videos. In fact, 55% of the population watch videos daily (MWPdigital media). People also love t sharing videos, making them highly desirable for reaching mass audiences.
According to Forbes, 92% of people who consume mobile videos share them with other people. This means the more videos you make, the more eyeballs are likely to see them.
Still not convinced? Maybe one last stat will change your mind.
81% of people have been convinced to buy a product or service by watching a brand's video (Hubspot).
Yeah, I know. That last stat was a good one.
At the end of the day, it's undeniable that videos produce real results. Are you ready to take reign on this powerful marketing tool?