If you want to start a podcast, but have concerns about your budget, don’t worry—we have you covered. Here is how to launch a podcast without all of the expensive bells and whistles.
Congratulations! You’ve finally decided to kick-start your dreams by creating a podcast series. But how do you launch a podcast? And more importantly, how do you launch a podcast on a budget?
You want to ensure that your creative endeavour doesn’t end up breaking the bank, but still ends up successful. After all, don’t you need very high-end products and technical equipment to produce and edit a great podcast? Fortunately, that last part isn't true. It’s actually fairly easy to launch a podcast on a budget without sacrificing quality, if you know what to prioritize, how to get started, and where to purchase affordable podcasting equipment.
If you want to start a podcast, but have concerns about your budget, don’t worry—we have you covered. Here is the bare minimum you need to launch a podcast:
First things first, it’s important to figure out your podcast goal. Take the time to sit down and ask yourself what the point of this podcast is? Are you trying to be a thought leader in a particular field? Or maybe you are looking to generate sales leads? Or maybe you're just looking to educate or entertain your audience. The list of possible goals are endless but each different goal means that you approach launching your podcast a little differently.
So whenever we're asked how to launch a podcast, this is what we say, figure out your goal. Once you've solidified your goal, you can move to the next stage which is selecting a podcast name, structure, and topic.
When naming your podcast, choose a name that's easy to search, makes sense with your podcast topic (but feel free to get creative!), and usually short and sweet performs best since you don't want your series to be a mouthful.
The next thing you want to think about is your podcast structure. Your podcast structure is how you decide to format your show. You don't need to have a rigid structure but having a rough idea of how you want to format your show will definitely help you in the production stages of your podcast. Some formats include multi-story, narrative, interview, it's up to you!
Your podcast concept is going to largely depend on your goal. Your concept is the vision behind the podcast, why people should listen, the value that you're bringing them, etc.
Having a brand kit is key when it comes to how to launch a podcast. A brand kit is a downloadable kit that breaks down, well, your brand! You can use brand kits either internally with your team, externally with anyone who wants to promote the podcast, or as a reminder for yourself! Some things you can include in a brand kit are:
If you already have access to a following, you can also include your existing social media. Whatever you do, don’t neglect the artwork as it’s the first thing that potential consumers will see and will communicate the type of quality that listeners can expect from your show. At the end of the day, your artwork is your first impression, yet this step is often overlooked by many content creators.
Recording and audio editing have one of the biggest impacts on the quality of your show and so you may be tempted to go all-out on the most expensive tech you can find. There’s no need for that! You can buy decent equipment to get you started for as little as $100–500 (check out our product recommendations here). As for audio editing, you can either do it yourself by taking advantage of free editing software or outsource this aspect of production to one of our expert freelancers on Quill.
Signing up for a media hosting site is the easiest and simplest way to publish your podcast on major platforms such as Spotify, Apple Podcasts, and Google Play. We’ve recommended some of our favorite hosting sites at all price points in the guide below. 5. Set up your analytics. It’s important to keep track of analytics because each platform has unique data that can help you paint a fuller picture of who your listeners are, what content they prefer, any areas for improvement, and how well your podcast is doing. For instance, in addition to being distribution platforms, Apple Podcasts and Spotify provide analytic tools specific to their platforms.
While launching a podcast takes effort, commitment, time and resources, it doesn’t have to break the bank. The following step-by-step guide was designed as a resource for all content creators looking for advice on how to launch a podcast on a budget.
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